However initially this attempt to use cold coins in England was not successful simply because the gold being used was of a very high quality. These particular gold coin collectors were known as Florins, Leopards and Helms and many merchants rather than trading them would melt them down and then exchange them for silver because it was much more profitable for them to do so. Because of this actually being able to get hold of an English Gold Coin that goes back to the beginning of the reign of King Edward III can be very difficult almost impossible to find.